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Meet The Shore Rejuvenation Family

CEO | Permanent Cosmetics Artist 


Holly holds licenses in the state of Florida for Facial Specialist (Aesthetician), and as a Tattoo Artist. She holds certifications as a Permanent Cosmetics Artist and is a Certified Novalash Artist. She is a graduate of Spa Tech Institute, in Westbrook, ME, with experience as a Counter Manager and Special Events Makeup Artist for Clinique. Holly began Shore Rejuvenation Day Spa in 2013, originally operating out of a single room she rented in a hair salon. With years of hard work and dedication to the industry and to her clients alike, she opened her first stand-alone establishment in 2015 and since then Shore Rejuvenation Day Spa has continued to grow and prosper.

As the business has continued to grow and has expanded to include a boutique, Holly's focus has developed into a leadership and mentor role as well as running the business. She enjoys helping to develop the careers of  her staff and loves nothing more than to watch them grow and prosper in the industry. Holly still enjoys providing Permanent Cosmetics services for her clients. Throughout her career, her goal has been and remains to enthusiastically provide her clients with the best possible service and she strives to go above and beyond their expectations with each and every visit.​ While a great deal of effort goes into the treatment protocols and products used during treatments, Holly knows that it's the relationships, with both staff and clientele, that are the heart and soul Shore Rejuvenation Day Spa & Boutique.

About Holly: Holly, a New England native, now resides in Sarasota, FL with her husband, son and three dogs. In her spare time, Holly enjoys Interior Design projects, horseback riding, and spending time with family and friends.



Aaron serves as the CFO of Shore Rejuvenation Day Spa.

Aaron received his Bachelors Degree from the University of Wales, Swansea and went on to attend the Delta Connection Academy in Sanford, FL where he received his commercial pilot's license. Over his career Aaron has served in various leadership roles that include managing both staff and finances. Aaron now utilizes these leadership skills in his current role at Shore Rejuvenation Day Spa to delegate, motivate and inspire team members and to plan for the financial growth of the family business. 

About Aaron: In his spare time, Aaron enjoys Golf, keeping fit, and spending time with family and friends.

Front Desk Team

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Spa Concierge


Dona’s friendly nature and ability to proficiently assist guests with questions and concerns make booking appointments a wonderful experience.


Dona has over 12 years in hospitality and customer service. She picks up on guest needs quickly and is easy to connect with. Dona is excited to be part of the Shore Rejuvenation spa team and is looking forward to growing her career within the company.

About Dona: 

Dona is a mother of two amazing little boys. She loves to travel to new countries and experience new culture and food. In her spare time she love snuggling on the couch with her boys. Dona believes in making sure people feel special and that they matter. 

Aesthetics Team


Specialties: Body Waxing Expert, Advanced Skin Therapies


Leia became an Esthetician after completing the Master Esthetics Program at Catherine Hinds Institute in 2014 and worked at a boutique spa in Boston, MA.  Leia is highly trained in a vast range of skilled waxing and skin treatments. 


Knowing the importance of education in an industry that is always growing and advancing, she always has focused on continued education and training. Leia chose the beauty industry because she is passionate about skincare and helping others feel and look their best.  Her esthetic philosophy is that every individual is authentic in their biochemical makeup, and no skincare regimen is the same. 

About Leia: A native of Brazil, Leia moved to the U.S. and first settled in Boston, MA, in the early 2000s.  She owned a successful cleaning business for several years until deciding to pursue her passion in skin care therapy.  As someone very into wellness, Leia takes pride in exercising and healthy eating.  She is happiest when near the ocean soaking up the sunshine or visiting her adult children in Boston. 

Lash Artist | Aesthetician

Specialties: Novalash Certified Artist, Classic Facial Treatments

Experience:  Christina began her journey into the field of aesthetics through the world of beauty academy of Orlando, FL as a Full specialist. After completing the program, Christina began her career back in 2019 working at a boutique in Boston, Massachusetts where she gained her certificate as beginner lash stylist. Over the following three years, Christina has adopted new techniques expanding her knowledge to include Hybrid and Volume lashes In the future, Christina plans to become an aesthetic nurse. She is impassioned about this field and looks forward to continuing her growth in this profession.

About Christina: Christina was born in St. Petersburg, FL but was raised in Quincy Ma, graduating from Methuen High School in Methuen, Ma. She is very family orientated with lots of love her in her heart always trying to cater to everyone around her. She loves spending time with her two dogs and cat at home. On her spare time, she travels and writes food blogs in different cities of the U.S. working to expanding her travels to other countries with her fiancé! 


Specialties: Advanced Skin Therapies, & Makeup Artistry

Experience:  Debra’s skincare philosophy is twofold. First, in order for skin to look flawless, it must be healthy; secondly, makeup should only serve to accentuate the beauty of impeccable skin. Debra’s treatments are holistic in nature and include a full skin analysis and customized plan based on the specific needs of each client. Debra works passionately to treat and enhance her clients full-spectrum of skin types for an effective homecare plan as well, for a specialized and unique regimen for each client in between her professional facials in the spa.

About Debra: After overcoming years of battling adolescent acne with the help of a skilled dermatologist, Debra understood the wonderful effect flawless skin could have on one’s own level of confidence. As a result, her passion for helping others achieve optimal skin health and beauty was ignited at a young age.Upon completion of the John Robert Powers Modeling School in Chicago, Debra was asked to join the staff, teaching the skincare and makeup artistry class which solidified her desire to pursue a career in aesthetics. Debra currently holds a professional esthetician license in the state of Florida.

Massage Therapy Team

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Massage Therapist

Specialties : Relaxation Swedish, Therapeutic, Medical, Deep Tissue, Trigger Point Therapy and Prenatal

Experience: Rachel studied massage therapy at the New York Institute of Massage and has been practicing since 2010. Her passion is for client satisfaction whether it be for relaxation massage or treatment of injuries and chronic pain. Her expertise is several different modalities: Relaxation Swedish, Therapeutic, Medical, Deep Tissue, Trigger Point Therapy and Prenatal. She began her career working at a holistic based women's medical center focusing on prenatal massage. After two years Rachel accepted a job offer from a chiropractic group and has been working alongside Chiropractors ever since building the best treatment plans for each individual client. Rachel has worked on a very diverse clientele from geriatric to infants. She believes in whole body holistic treatments including the many services Shore Rejuvenation offers with the approach that taking the best care of ourselves in every way possible allows us to live a longer, happier life!

About Rachel: Rachel was born and raised in Kenmore New York a suburb of Buffalo. After college she started a career as a paramedic and worked for the town of Tonawanda Police Department Paramedic Unit. Rachel met her husband Frank at work who was a police officer. They have raised six children with ages ranging from 23 to 11 years old. Five boys and one girl who is the youngest and a very protected princess! Rachel has always had a desire to be a massage therapist and left the police department in 2010 after completing massage therapy school. Her husband retired from his law enforcement career and they made the decision to move to the great state of Florida! Rachel thrives on positive attitudes, sunshine and making others happy which brightens her day. She loves any outdoor activity, especially camping with her family.

Massage Therapist

Specialties : Relaxation Swedish Massage, Therapeutic Massage, Deep Tissue, Active/Passive Stretching,  Hot Shell Massage, Aromatherapy Massage

Experience: Alex is as well rounded as they come. He has spent years understanding the inner workings of the human anatomy and becoming familiar with different massage modalities to ensure that each massage has a positive effect for every client. With his knowledge and education beginning in New York City and finishing in Sarasota, he has been able to mold all of his experiences and education into one to create a perfect technique. Alex has a passion for the art of massage and is always searching to learn something new to add to his repertoire. His massage techniques have often been compared to a ballet as each movement is continuous, flowing and meaningful. He takes this experience with him into every session, understanding that each massage is as unique as the client at hand. His massages are customized to each client's needs, level of pain or discomfort and ultimate goals. 

About Alex: Alex is a Florida born native and has always been an adventurer. Traveling is something he finds important as it teaches you new experiences, new cultures and ways of living. He has a background in interior decorating and staging of homes, which he often still does on the side. He enjoys having in-depth conversations and loves meeting new people. Alex has always been interested in making a difference in others lives and believes everyday should be lived with the greatest of gratitude. 

On Call Massage Therapist

Specialties : Therapeutic Massage, Relaxation Swedish, Neuromuscular Therapy, Deep Tissue , Sports Massage, Body Treatments

Experience: Aja has been practicing Massage therapy for nearly a decade. She began her journey in Northern California where she worked with a diverse population of clients including athletes, oncology patients, high  stressed CEO’s, injury and surgery patients, and pre/ post natal mothers. Aja developed her skill set using both eastern and western philosophies and intuitive touch. She continued her education in Neuro muscular therapy and worked along side Chiropractors until she moved to Florida in 2019.

About Aja: Aja was born in Northern California and spent most of her life in NYC. After years of toxic city living Aja moved back to California to pursue her career in Massage Therapy. She felt a connection to helping people feel good in a tangible way. Aja has experienced first hand the benefits of a holistic lifestyle and enjoys helping others find relaxation and wellbeing through her touch. She is an amateur bodybuilder and loves spending time in the gym. She enjoys riding her bike to the beach, journaling , dancing and laughing with friends and family.

On Call Massage Therapist

Specialties : Whitney has a passion for many different specialties, including reiki, craniosacral, myofascial release, trigger point therapy, swedish massage, sports massage, neuromuscular, shiatsu, and thai techniques. 

Experience: Whitney is a graduate of Sarasota School Of Massage Therapy. She specializes in therapeutic massage with the intent to rebalance the body, mind and spirit of her clients.  Whitney has intuitive hands that offer nurturing comfort while incorporating therapeutic techniques to give clients the proper care for tired, sore muscles.

About Whitney:  Whitney is a registered yoga instructor which she also loves practicing in her free time. She is also a reiki master and enjoys spending time by the beach and soaking in the sunshine!

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